From on site survey and meetings with the client, it was clear Taylor Wimpey were keen to highlight the great transport links and ease of access into Manchester City centre from this new development in Audenshaw. As this was an elite site, all signage on site had to reflect that so we opted for illuminated signage and bespoke hoardings. Due to a high number of competitors in the vicinity, we were keen to make this development stand out.
To get the transport link messages across whilst remaining within brand. Another challenge was the location of the development…..the whole site was in a narrow gorge to the side of the road, approximately 15ft lower in places than the adjacent road making it difficult for signage to be seen by passers-by on the main road.
Working along side the Taylor Wimpey production team, a number of mounted banks were created allowing us to install suitable signage that could be seen over the brow.
Using a variety of signage in different areas of the site including illuminated monoliths and Sales Information Centre signage, we provided a high end look that Taylor Wimpey were delighted with.