Woodford Garden Village is an innovative new development in the heart of Cheshire. Based at the historic former aerodrome at Woodford, the development lies in close proximity to Wilmslow, Poynton and Bramhall and is within commuting distance of Central Manchester. As this new housing development delivers a range of high quality homes from Redrows award winning Heritage Collection, the client wanted the signage to emulate the traditional, high quality feel.
This is a very large development with a total of 7 show homes and a long entrance. With this in mind we knew we need to draw customers into the sales area and show village but didn’t want to overdo it on directional signage! We opted for leaders and displaying sales messages and branded flag poles to line the entrance.
We used traditional panel and post signage along with bespoke swing signs, or gallows, indicating each show home. This gave an all round clean style which matches the Heritage style design of the properties. As the sales centre is a large property, we installed 2 sets of acrylic fret cut letters so it was clear to customers from both sides. As an addition to standard signage, Redrow asked us to design something to inform visitors of the sites history…we enjoyed creating an oversized leader for this which fitted in with the rest of the signage perfectly.